MotorisuMotori - Etioca sustainable mobility

Etioca presents a new sustainable mobility project

This new business model sees the collaboration of Giorgietto and Fabrizio Giugiaro

Etioca Holding, an international company based in Gibraltar, has exploited the spaces of Superstudio Più in Milan to present a business model based on some key elements: being holders of the vehicle manufacturers license, creating an ecosystem that represents an integrated and autonomous model of project development, acquire participation shares of qualified partners and generate economic growth.
Recently Etioca Holding acquired Coggiola, a historic Turin body shop, thus becoming the holder of the precious WMI (Worldwide Manufacturers Identifier) ​​license, which allows the unlimited production of a wide range of vehicles (cars, trucks, buses and motorcycles).

Etioca: presented a new sustainable mobility project that includes a multiservice electric taxi
Just two months after the presentation of the “Style Model”, the first prototype of an Etioca Taxi traveling vehicle called Miner, designed and built in the Coggiola workshops, was unveiled in the past few hours.

Miner is a revolutionary multiservice electric taxi, with a futuristic design aimed at interpreting sustainable mobility processes. The Etioca Taxi Miner is aimed at a new generation of taxi driver entrepreneurs who no longer have to buy the car, but get it in use from Etioca, the drivers can have the vehicle and all the services by paying € 0.99 cent / km ( European average cost per km).

The Etioca business model is a unique ecosystem of electric vehicles equipped with a full range of services that create cash flow to support the evolution of mobility for the well-being and education of future generations.

The ecosystem created by Etioca moves the gears of six integrated and autonomous sectors: design, industrial center, services, users, fintech and media, representing a solid basis on which the strategic plan that creates economic and financial value is articulated.

The extraordinary expertise of Giorgetto Giugiaro, together with Fabrizio Giugiaro, will be available to the Etioca world by offering their know-how and their extraordinary expertise in the development of a new mobility architecture, starting from the concept already implemented by the company. Together they intend to create a specific R&D center capable of developing the design until it is put into production.

Giorgetto Giugiaro has revealed that he has joined the project because he considers it extraordinary and revolutionary. Already in 1976 he tackled the issue of a new taxi for New York that remained in the prototype phase. He is happy to contribute today to the development of this integrated concept in a global ecosystem.

Fabrizio Giugiaro, on the other hand, said that both contribute to the ecosystem, bringing their experience in product development starting from the current concept on the Anna platform which will see them engaged in designing cutting-edge vehicle types.

The Industrial Center is made up of several factories for the production of its own vehicles and for those requested by partner companies or customers. The Etioca Miner will be the first born of the Anna generation, a platform based on a modular architecture that allows different vehicle configurations.

In the near future, Anna will give life to a new range of service vehicles: taxis, work vehicles, school shuttle, emergency vehicles, security (firefighters and police) and means of defense.

The Etioca Industrial Center will be built in different locations and will include a pilot plant, an assembly plant, a production plant and a gigafactory around which the suppliers’ factories will also be built.

The Etioca Ecosystem also consists of a complete range to improve the travel experiences of drivers and passengers: electric charging stations (battery swap), car wash stations, on-board food and beverage sales and after-sales assistance.

The user is constantly connected to a dedicated app, which allows passengers to book short and long-haul trips. The application informs drivers about reservations and allows them to supervise the workflow.

A tool that allows taxi drivers to concentrate on their work without other stress and to make as many trips as possible per day. The drivers of Etioca, with the revenues from races, on-board services and advertising panels, can increase their turnover.

The financial platform of the Etioca ecosystem is called Etioca FinTech for a circular and sustainable economy with an English DLT license which allows, among the various financial services, the Etioca cryptocurrency mining process. The Etioca coin is generated by every km actually traveled on the road. Thousands of Etioca Taxis around the world will also represent a new outdoor media channel. Integrated LED screens will project ADV and institutional campaigns or public service messages for citizens.

The new media channel will be managed internally after the recent acquisition by Etioca of Between Comunicazione, a public relations and advertising agency based in Turin, specialized for over 20 years in corporate and product communication.

The first 10,000 electric taxis should be on the road in two years.

The first 10,000 Etioca Taxis will be in circulation by the end of 2024. Annual production in 2025 will be 45,000 units and will reach 100,000 units per year in 2027 with an initial investment of $ 400 million to reach $ 1.2 billion over the next 3 years.

90,000 pre-orders are under discussion in Italy, Israel and Latvia. To speed up production times, an agreement with an Italian strategic partner for the use of a production plant is at an advanced stage of negotiation.

The pre-order form is available on the Etioca website. Taxi drivers can register with a simple transaction of 100 euros. This amount allows you to manage the feasibility of the order and will be returned to future drivers on the Etioca debit card, on the same day of delivery of the vehicle starting from 2024.

Mark Ishakov, founder and CEO of Etioca, said the company intends to drive cultural and social change towards sustainable mobility by offering solutions that protect the environment and increase the quality of life of future generations.

The Etioca ecosystem has the foundations to guide the transition to electric mobility at the service of the urban communities of the future that aim to reduce emissions and traffic in cities, introducing sustainable, functional and shared vehicles.

Etioca’s business plan is based on the Montecarlo model. The current value of Etioca is $ 27 billion, excluding revenues generated by Fintech and Media. Based on its business plan, the company estimates that Etioca’s internal valuation will reach $ 232 billion over 7 years of operation. Etioca is continuing the process of strategic acquisitions to increase the value of our ecosystem and to meet the timing of the industrial plan.

Etioca Holding has hired Chardan, an independent global investment bank based in New York, as a consultant in the analysis to evaluate the options for a stock market entry and its subsequent phases. This is an important step which will fuel the Etioca revolution for sustainable mobility and which will attract Family Offices and investors interested in profitable business models.

Recently, the government of Gibraltar, through the Minister of Economic Development Sir Joe Bossano, has included the Etioca project in the National Economic Development Plan for the next five years which foresees a total investment of 500 million pounds.

Bossano said the multi-service electric taxi aims to give an international dimension to the National Economic Plan to attract businesses to settle in Gibraltar with products that can be made by subsidiaries.

The Etioca ecosystem is also a rescue option for EV companies, many of which are in financial crisis. These realities with partnership projects will be able to return to give efficiency to their platforms by also supporting the industrialization of Etioca vehicles and, through the WMI (Worldwide Manufacturers Identifier) license, produce their own vehicles.

Mark Ishakov found that some EV companies had great ideas, good design, innovative technologies and solutions and also good marketing, as well as having assembly plants and micro-factories.

Nonetheless, their entry into the stock market revealed how overestimated the promises made to investors were. Some EVs can only produce limited quantities of the vehicles under experimental license, no more than 500 units per year, a business model that does not allow you to return the investment and build a profitable business.

Etioca, with its WMI license, can help save these companies and restore hope to their investors by allowing them to produce unlimited quantities of vehicles. Etioca is available to build strategic relationships and acquisitions for future integrations into its ecosystem.

The Etioca’s objectives also have an ethical purpose, strongly desired by its founder, to support a project for children from all over the world living in disadvantaged conditions in collaboration with the Israeli foundation Keren Hayesod (for 102 years engaged in assistance and collection projects funds) and with other recognized charities around the world. 10% of Etioca Holding’s net profits will be donated to the project to contribute to their cultural formation.

The CEO and founder said that as we live in, the differences between generations are getting bigger and bigger. Etioca wants to act today and lead change by providing equal conditions and opportunities for the young people of the future.

The effect of our actions will be visible in the long term as we will have young people, adults raised in equal and healthy environments. The new born will not be touched by the typical conflict that arises from the differences between the generations that we have witnessed to date. Etioca intends to represent an important milestone towards a cleaner and more aware future for the next generations.