One group that designs the vehicle, builds the platform and operates the fleet, with its own cars, its own app and drivers on salaried contracts. First markets: the United Kingdom and Europe, from 2028.
Today's taxi market is fragmented: cars owned by drivers, apps owned by platforms, safety left to chance. ETIOCA brings the three together under one group and one standard, so a city gets a fleet it can rely on and a passenger gets the same safe ride every time.
A taxi designed from the ground up: a separate driver cabin behind a full partition, step-free access with a ramp, cameras, a server-monitored alcohol interlock and room for luggage, bikes and skis.
Booking, payment, in-ride services, on-board screens and the on-board shop run on ETIOCA's own software. Each trip goes to the nearest car, and the platform produces a stream of mobility data and insights in line with GDPR.
ETIOCA owns and runs its fleet. Drivers are employed, not gig workers, and each car is shared by three shifts for up to 20 hours a day. More than 100,000 driver jobs are planned from 2033.
ETIOCA Holding (Gibraltar) Limited leads the group. Intellectual property is licensed down a single chain, and each region is run by its own operating company and website.
Mark Ishakov begins to develop the idea: a taxi system in which the vehicle, the platform and the operator belong together.
With the business model and the vehicle concept complete, ETIOCA is registered in Gibraltar to build the prototype and turn the idea into reality.
The vehicle is modelled, engineered and hand-built as a functional prototype in Turin.
The first prototype is presented to partners and guests in Turin.
The functional prototype is unveiled at a press conference in Milan.
A road show across Europe and the United Kingdom, meeting cities, ministries, operators and drivers.
Negotiations with a leading global car maker for series production of the ETIOCA vehicle.
ETIOCA (UK) Limited is incorporated in England and Wales as the UK operating company.
Planned start of operations in the United Kingdom and in Europe, beginning with Benelux and the Baltic states.
I have spent ten years building ETIOCA. We are looking for partners, not just capital.
Mark Ishakov is an engineer and inventor with more than 25 years of experience in the IT industry and in patents.
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ETIOCA is an official nominee of the 2027 Edison Awards (Transportation, Aerospace and Flight) for the ETIOCA Productive Mobility Infrastructure Platform.