Giorgetto Giugiaro writes about ETIOCA.
In his column “The Maestro's Aesthetics” in CAR GRAPHIC, one of Japan's leading car magazines, Giorgetto Giugiaro dedicated a whole instalment to the ETIOCA taxi, the project he and his son Fabrizio joined on the production side.
In the column, Giugiaro recalls the New York taxi project he joined in 1976 and asks why, half a century later, cities still lack transport built around what passengers actually need. He presents ETIOCA as the project that is finally closing that gap: an electric taxi with modular seating and step-free wheelchair access, screens that can carry public-service and city information, cabin disinfection after every ride, battery swapping, and its own fintech for transparent payments. What struck him most, he writes, was how broadly the founder understands the taxi: the technology, the vehicle and its production, the system around it, and its place among citizens, authorities and the city.
“What is new about this vehicle is not only its design: it proposes an entire ecosystem for public transport, including billboard services and fintech.”CAR GRAPHIC
“I believe the direction this project is heading is the right one.”Giorgetto Giugiaro