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Etioca Taxi, ecosystem grows by aiming for design excellence

Giorgetto and Fabrizio Giugiaro will collaborate on upcoming vehicles

The presentation of the unprecedented Etioca electric taxi - which cannot be purchased but which is granted in use without advance at 0.99 euros per km, all costs included - has turned the spotlight on a business model that has been conceived since 2015 by the Israeli founder - and current CEO of Etioca - Mark Ishakov.

Etioca is a unique ecosystem of electric vehicles - the company reiterates - equipped with a complete range of services that create cash flow to support the evolution of mobility for the well-being and education of future generations. The Etioca ecosystem moves the gears of six integrated and autonomous sectors.

They are the design, the industrial center, the services, the users, the Fintech part and the media activities, which together represent “a solid basis on which the strategic plan that creates economic and financial value is articulated”. In particular, the design will see the extraordinary experience of Giorgetto Giugiaro, designer of the century, together with Fabrizio Giugiaro with over 30 years in car design, at the disposal of the Ethiopian world to offer their know-how and their expertise in the development of a new architecture of mobility, starting from the concept already implemented by Etioca. Giorgetto Giugiaro and Fabrizio Giugiaro will collaborate in the creation of a specific R&D center capable of developing the design up to the production of the final vehicles. “I joined the project that I believe to be extraordinary and revolutionary - comments Giorgetto Giugiaro - as early as 1976 I had tackled the issue of a new taxi for New York that remained in the prototype phase. I am happy with Fabrizio to contribute today to the development of this concept integrated into a world ecosystem”.

In turn Fabrizio Giugiaro said that it will be possible to “contribute to the ecosystem by bringing our experience in product development. This starting from the current concept on the Anna platform that will see us engaged in designing cutting-edge vehicle types”. Etioca Taxi, ecosystem grows by aiming for design excellence.

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