Auto Futures - Mobility Startup ETIOCA

Mobility Startup ETIOCA Reveals Electric Taxi Prototype & Ecosystem.

Staff Writer, Sep 30 2022

Italy-based ETIOCA Holding has unveiled Miner, its multiservice electric taxi. Ther aim of ETIOCA TAXI MINER is to cater to a new generation of taxi drivers-entrepreneurs who no longer need to buy a car, but can get it from ETIOCA on a subscription basis.

The taxi will be built on Anna, a platform based on a modular architecture supporting different vehicle configurations.

The company intends to use Anna for a new range of service vehicles: taxis, work vehicles, school shuttles, emergency vehicles, security (fire and police) and defence vehicles.

The ETIOCA Ecosystem also includes a full range of services to improve the travel experience for drivers and passengers: electric charging stations (for battery swapping), car wash stations, on-board food and beverage sales, after sales service assistance.

ETIOCA taxis will feature integrated LED screen billboards that will show advertising and institutional campaigns or public service messages.

The new media channel will be managed in-house, following ETIOCA’s recent acquisition of Between Communication, a Turin-based public relations and advertising agency.

The company says, by the end of 2024, the first 10,000 ETIOCA Taxi vehicles will be on the road.

Production will reach 45,000 units per year in 2025, and 100,000 in 2027, with an initial investment of 400 million USD, which will grow to 1,2 billion USD in the next 3 years.

Mark Ishakov, founder and CEO of ETIOCA, says: “It is our intention to drive cultural and social change towards sustainable mobility, offering solutions that can protect the environment and improve the quality of life for future generations. The ETIOCA ecosystem has all the right ingredients to drive the transition to electric mobility for future urban generations - who want to reduce emissions and traffic in cities - by introducing sustainable, functional and shared vehicles. Our business plan is based on the Monte Carlo model. ETIOCA’s current valuation is 27 billion USD, excluding revenues from Fintech and Media. Based on our business plan, we estimate that ETIOCA’s internal valuation will reach 232 billion USD in 7 years of projection. ETIOCA is continuing its process of strategic acquisitions to increase the value of our ecosystem and to meet the timeline of the business plan.”

Roberto Fiorello, Co-CEO of ETIOCA, adds: “Our Research & Development team has done an excellent job and we are proud to share the result of their hard work at this initial stage. We have chosen Italy - a country with a strong automotive tradition and a very well-structured supply chain - to bring the ETIOCA project to life. We are strongly motivated by the opportunities that we see. We are ready to drive innovation, creating new partnerships to face new challenges, always putting the welfare of society and our planet first.”

ETIOCA Holding is a Gibraltar-based international company founded by its CEO Mark Ishakov, an Israeli citizen and inventor and successful entrepreneur, together with Roberto Fiorello, co-CEO of the company.